Fashion’s Innovation Dilemma
Nike’s shuttering of RTFKT, the virtual sneaker brand it acquired in 2021, highlights a perennial problem for companies that want to remain innovation leaders: Rush in and potentially make a costly mistake, or hang back and risk being late.
Nike’s shuttering of RTFKT, the virtual sneaker brand it acquired in 2021, highlights a perennial problem for companies that want to remain innovation leaders: Rush in and potentially make a costly mistake, or hang back and risk being late.
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