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Category: Style and Fashion
2024 Was the Year of Entertainment in Marketing
Brands focussed on marketing with entertainment in 2024, aligning with major cultural events and viral trends.
How LVMH’s Hublot Plans to Rise Above a Watch Market Do...
New CEO Julien Tornare plans to reinforce the brand’s value proposition by investing in bold design, craftsmanship and growing the...
Influencers to Beauty Brands: Stop Sending Us So Much S...
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create ...
Birkenstock Results Beat on Resilient Demand, Forecasts...
The company reported fourth-quarter revenue of 455.8 million euros ($478.27 million), compared with the average analyst estimate o...
Kering Seen Closing Property Deal in Early 2025 to Cut ...
The closing of the deal could come in early 2025, as the company signaled earlier this year.
US Supreme Court to Consider TikTok Bid to Halt Ban
The court agreed to hear oral arguments on Jan. 10, giving TikTok another opportunity to plead its case.
Models Push New York Governor to Sign Labour Rights Bil...
More than 200 models and industry leaders have written an open letter to New York governor Kathy Hochul urging her to sign a bill ...
As Bitcoin soars, luxury brands consider accepting cryp...
High-end brands and retailers are expressing interest in crypto payments as they search for new pockets of wealth to combat a sect...
Will Luxury Watches See a Crypto-Fuelled Comeback?
Bitcoin’s record-breaking rally raises hopes for a revival in luxury watch sales as shoppers gain new wealth. But the crypto inves...
Highsnobiety Names Noah Johnson Editor In Chief
The Zalando-owned media company also announced other key appointments for its global business.
Why Are Sneaker Collaborations So Boring?
Sneaker giants often have a ‘cheat code’ for tie-ups with indie designers, insiders say, reflecting a lack of innovation among leg...
Why Influencer Gifting Made a Comeback in 2024
Gifting has increasingly gone nice-to-have to must-have for both brands and influencers eager to cater to an audience desire for m...
Apply Now: The Business of Beauty Global Awards 2025
In June, BoF will honour six entrepreneurs shaping the future of the beauty industry at the third edition of The Business of Beaut...
US Retail Sales Beat Expectations in November
Retail sales jumped 0.7 percent last month after an upwardly revised 0.5 percent gain in October, the Commerce Department’s Census...
Puig to Assume Full Ownership of Charlotte Tilbury in 2...
The Spanish company extended its partnership with the eponymous founder of Charlotte Tilbury, who will retain a minority stake in ...
The Debrief | BoF’s Top Stories of 2024
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young take a look back at some of BoF’s top stories of the ye...
Executive Memo | Luxury Has a Pricing Problem. What Now...
Steep price hikes have put pressure on big luxury’s value proposition, contributing to the sharp downturn in demand for luxury meg...
How Do You Make Body Lotion Cool?
The brands driving the body care boom are using technology, innovation, fragrance and collaborations to make their personal care p...
Copenhagen International Fashion Fair Launches CIFF Med...
Brands today must leverage organic, authentic storytelling techniques to connect with the end consumer, which require expensive an...
Vera Wang Brand Acquired by Fashion Holding Company WHP...
The designer will continue to serve as founder and chief creative officer.
TikTok Asks US Supreme Court to Block Government Ban
The emergency request comes after a federal appeals court upheld a new law banning TikTok in the US if the parent company doesn’t ...
Instagram-Like Xiaohongshu Makes Inroads with E-Commerc...
The platform has long been one of China’s most important marketing tools, but until now has struggled to become a sales engine for...
‘Filler Fatigue’ Is Setting In
Growing concern around their long-term effects and fears of poor placement or technique are turning some consumers off from inject...
L Catterton: Finding Value in a Tough Market
Nikhil Thukral, managing partner at the LVMH-affiliated private equity fund, talks about the ingredients of winning companies, the...
Extensive Collection of Martin Margiela Pieces Set to G...
Kerry Taylor and Paris-based Maurice Auction will host a sale of over 300 pieces of clothing and other items from the period betwe...
Isak Andic, Founder of Spain’s Mango, Dies in Accident ...
Along with his brother Nahman, Istanbul-born entrepreneur Isak Andic founded fast fashion brand Mango in 1972 and turned it into a...