Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal

Sponsoring the top-class Formula 1 motor racing competition will help the group’s Louis Vuitton and TAG Heuer brands withstand the luxury downturn, writes Bloomberg’s Andrea Felsted.

Op-Ed | LVMH Is in the Luxury Driver’s Seat With F1 Deal
Sponsoring the top-class Formula 1 motor racing competition will help the group’s Louis Vuitton and TAG Heuer brands withstand the luxury downturn, writes Bloomberg’s Andrea Felsted.

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