The Philosophy Behind Lemaire’s $100 Million Ascent
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
Demand for the Paris label’s androgynous, utilitarian wardrobe has grown ten-fold since 2019 as shoppers turn their back on logo-mania and embrace the brand’s more subtle ethos. ‘Reality isn’t a dirty word,’ says co-creative director Christophe Lemaire.
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