With ‘Wicked,’ Fashion Tests the Limits of the ‘Barbie’ Model

Looking to repeat last year’s marketing phenomenon, a slew of brands have dropped collaborations tied to the much-anticipated film’s release this week.

With ‘Wicked,’ Fashion Tests the Limits of the ‘Barbie’ Model
Looking to repeat last year’s marketing phenomenon, a slew of brands have dropped collaborations tied to the much-anticipated film’s release this week.

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